So you want to set up an online store and build a business around it, or maybe you already have one.
But there’s one problem – the e-commerce platform you encounter seems to work against your ambitions at every step.
It is unnecessarily complex, incredibly expensive, and infuriating inflexible.
Well, consider yourself very lucky…
…because today I will talk about one of the best enterprise ecommerce platforms available out there that you wished would have existed.
Yes, I’m talking about Shopify Gold.
In this post, I will highlight the factors that will help you in deciding whether Shopify Gold is the right solution for your high volume business or not.
Here’s what I’m going to talk about:
- What is Shopify Gold?
- Is it the right fit?
- Core features of Shopify Gold
- Shopify Gold Customers
- Shopify Gold Pricing
- Launching with Shopify Gold
Ready? Let’s get started.
1. What is Shopify Gold?
Shopify Gold is basically an extension of Shopify, which is specially designed for India’s fastest growing brands and high-volume businesses in India.
It was launched in the United States (and several other countries) almost 3 years ago under the name ‘Shopify Plus’.
And in India, It was launched in July 2017 under the name ‘Shopify Gold’.
I think that the most important thing any enterprise platform should offer is simplicity.
Simplicity isn’t simple.
It takes continuous hard work, tremendous care, and craftsmanship to take something so complex like commerce and simplifying it so that it should be accessible for businesses of all sizes.
Shopify Gold is exactly this – the only platform you will need to build your empire in India.
Chances are that you have already bought products from stores that use Shopify and you didn’t even realize it.
More than 500,000 stores use Shopify today and over $40 billion of GMV has already been transacted through their platform.
Today, you want to sell through dozens of different channels – online stores, retail stores, wholesale, at pop-up shops, on social networks, through mobile apps or any number of other ways.
But you often hack together different applications and technologies in order to try to address your multi-channel requirements.
With Shopify Gold, you don’t have to; your complex setup can be reduced to a single, simple platform.
I believe that by giving you an affordable, all in one solution that helps you to sell and run your business, Shopify will share in your success as you grow.
2. Is it the right fit?
The key benefit of using Shopify Gold is that it will give you world-class enterprise commerce technology at a fraction of the cost.
Until now you were required to invest in:
… when you really want to focus on:
I will explain how Shopify Gold can solve all of these problems later in this post.
But the question is – whether Shopify Gold is the right solution for your problems or not?
I don’t know your business personally, but I am going to ask you seven prerequisites. If you meet one or more of these, then you are an Ideal prospect for Shopify Gold.
#1. Your on-premise platform crashes during high volume periods.
Solution – They will provide you extra bandwidth, unlimited SKUs, 99.99% uptime, 600,000 orders per minute, and 7000+ CPU Cores.
#2. You have multiple store needs for international, multi-region expansion (language, currency, taxes, etc.).
Solution – You will receive three website clones for multicurrency and multi-language purposes.
#3. You need Enterprise Resource Planning integrations.
Solution – Their standardized RESTful APIs allow for integrations with Enterprise Resource Planning tools like Netsuite, Sage, Microsoft Dynamics, and more.
#4. Your cost of IT maintenance is becoming unwieldy as your company grows past 3 crores/year.
Solution – The pricing of Shopify Gold for cloud service remains the same, regardless of how much you grow.
#5. You require page developers for basic changes to your user experience, and/or need fully customizable front-end design on all pages, including checkout.
Solution – On Shopify Gold, page developers are not required to manage your front-end design. You will receive a customizable checkout at your own URL, plus PCI DDS Level 1 Compliance with an SSL certificate included (at no additional cost).
#6. You need percentage-based, fixed amount, or free shipping on select item discounts.
Solution – You can access their Discounts API and Shopify Scripts, as well as create logic-based, conditional discounts on select items.
#7. You need help with analytics configurations, report building, sophisticated custom website requirements, or general questions about the platform.
Solution – You will receive a dedicated Merchant Success Manager, 24/7 Tier 1 Priority Support, and Shopify Gold Solutions Engineers, all of whom are eager to help with requirement analysis and solutions design.
There you have it.
Read them again, if you haven’t read it thoroughly.
If you did, and you think, these apply to your business, then you should read the next section.
3. Core features of Shopify Gold
The Shopify Gold team is dedicated to helping you, ensuring a successful launch.
“You get straight to growing your business, they will handle the rest.”
Everything from marketing and payments, to secure checkout and shipping – They will handle everything.
So that you can focus on the things you love, below is a set of core features that you can expect from Shopify Gold:
1. Dedicated Support and Partners
Your dedicated account manager will be there to support you from day one.
When you have a question, concern, or opportunity to discuss, you have a single point of contact and is backed by their 24×7 support team to answer your questions when you need it most.
Shopify Gold’s certified design, development, and marketing partners provide industry-leading and innovative solutions for your long-term growth.
2. Secure, Reliable and Scalable
Since Shopify Gold is 100% cloud-based platform, it can handle any level of volume.
Similar to Shopify Plus, It is also built on infrastructure that included 8,000+ CPU cores and is capable of handling over 6,000 orders per minute.
3. Customization and Control
With Shopify Gold, you can offer the best buying experience to your customers on desktop, mobile, and Facebook.
You can create a flexible checkout experience with Shopify’s exclusive APIs and sync your ERP to help manage your business.
For example, Raymond has integrated SAP R3 with all their Shopify stores to sync their inventory – both offline and online.
1800+ extensions are available within Shopify app ecosystem and 50+ connectors with popular ERP systems.
4. Payment and Shipping
Shopify Gold offers easy setup and integration with India’s top payment and logistics companies.
You can offer your customers the ability to checkout with credit and debit cards, Netbanking and UPI.
Also, It Integrates directly with the best logistics partners to offer cash on delivery (COD) to customers across India.
15+ Payment gateways and 10+ ready-made logistics Integrations available for Shopify Gold customers.
4. Shopify Gold Customers
Like I said before, Shopify Gold was announced in India in July 2017.
Hundreds of Indian high volume businesses trust Shopify, which includes popular brands like Raymond, Royal Enfield, Meena Bazaar, John Jacobs eyewear and many more.
And If I include the list of Shopify Plus customers (which is an identically same thing), it will knock your socks off.
There are 2500+ enterprise merchants who use Shopify Plus to grow their business.
Even If I specifically talk about Shopify Gold, the list is big, and there’s no sign of slowing down.
Shopify India team is constantly innovating new technologies for their customers to keep them ahead of the competition.
And in the coming few months, If I see more big brands are joining Shopify Gold, I won’t be surprised.
5. Shopify Gold Pricing
So…let’s talk about the pricing part.
I know you’re curious to find out – how much Shopify Gold will exactly cost?
Well, here’s the answer.
0.4% of monthly sales or Rs. 65000/month, whichever is higher, to a maximum of Rs. 130,000/month.
I’m little surprised to see this pricing, as for the Shopify Plus it is 0.25% of monthly store sales or $2,000/month, whichever is higher, to a maximum of $40,000/month.
It means for the same level of technology, support, and everything – Indian merchants will be paying almost half.
Anyways, it’s just not about the price.
It’s about the value you would be getting by using Shopify Gold.
And that value can’t be described in terms of money.
See what Bharat Sethi, Co-founder of Postergully is saying about Shopify.
If the big brands (2500+), small and medium-sized business (500,000+) trust Shopify with their business.
Then it’s safe to assume you are in safe (and great) hands.
6. Launching with Shopify Gold
You need to share your contact information with them and they will get in touch with you.
They will spend time understanding your business, help you migrate to Shopify and ensure a successful launch.
There are two ways to get started with Shopify Gold.
The first way is to visit their website and share your contact details with them.
You’ll be asked to fill this form and someone from their team will contact you shortly.
The second way is to contact me and share your details.
I will talk to you personally and we’ll explore opportunities together.
After the conversation, If you think that Shopify Gold is right for your business, then, with your prior permission I will share your details with their team.
As always, I would love to hear any comments or questions that you have about running a successful online store or anything else related to this post.